Her-Sponsor-oes

Dear NBC:

I understand your dilemma. Less people are watching your sponsors' advertisements and you need to find away to counter that. I begrudgingly accept you have to inject thinly veiled advertisements into the shows themselves. But in the September 22nd episode of Heroes ("The Butterfly Effect"), you may have taken the concept to a new level. Allow me to remind you of this scene, which takes place in an African desert:

MATT: Your cell. I got to use your cell. I got to call home.
USUTE: No service here. Should have gone with Sprint.

Yes it's humorous to think that a man walking the desert in some undeveloped region of Africa likes to extol the superior coverage of Sprint over other service providers. So what if it cheapens the dialogue and the more astute viewers are left wondering if the show had been written by marketing instead of competent storytellers?

Thanks to you NBC, I've been inspired to write Heroes fanfiction. Here's a snippet of my latest work:

CLAIRE: Sylar, what are you doing here?
SYLAR: I was driving my Nissan, eating some Jack-in-the-Box when I saw your General Electric light bulb on.
CLAIRE: I'm calling for help. Where did I put my Nokia cellphone with Sprint service.
SYLAR: No need. I'm on your side now. I brought over a bottle of Coca Cola and a selection of Hasbro board games. Would you like to play while we listen to some tunes courtesy of Warner Music Group?
CLAIRE: Domino's Pizza?
SYLAR: Wal-Mart, T.G.I. Friday's, Sony.
CLAIRE: Random House!!! McDonald's, Texaco!! (she throws Toll House cookies at his face).
SYLAR: Arrgh!!! Citibank!!!

Go ahead. Tell me it's brilliant.